Social Media Monitoring :What's that ?

Technology has now made it possible to know what's happening in practically any corner of the world instantly. 

It has evolved the way we think, live and interact with the world.

   Long gone are the days when one had to plan in advance to go out shopping or for companies advertising their new store or products in the daily newspaper for a couple of days for the masses to know. 

The virtual digital age has advanced to such great levels that you can purchase anything with a single-click. (Yes, seems magical, isn't it?...thanks to Amazon) 

The social media platform has hence become a great platform not only for corporations to market their business but also for customers to vote their opinion about products.

But we must not forget that every coin has 2 sides to it and so does this Social Media Mania! With its features also come its repercussions.

The fact that...

a. Social platforms are public.

b. These pages are viewed by millions of user daily.

Make social media have its own set of pros and cons.

How does Social Media Monitoring help ?

To know what other people think i went on to look at a few blogs and came across a wonderful tagline which reads "Social media need you and you need social media." Isn't it so true in today's world where it has helped our life's become easier and connected with us with one another easily. Today we are all living in a world where logging in facebook and twitter are part of our daily chores. 

A report stated that more than 43% of the people login facebook before 8 am (Isn't that enough to show how addicted we all are ?? )

Moving forward.....

    SMM's intent to know about customers, their expectations and staying connected with them is just one aspect of Media Monitoring  but not limited to what NSA does to the people of this country ( if you know about all the latest speculations concerning security ).

While understanding about Media Monitoring I found that of lately, SMM has been used in connection with hiring new employee, and in one such case, a candidate reported that the potential employer went 20 years back to find comprising material that had been posted online because of which he was denied the job.

In another similar report, A Pennsylvanian detective had only the nickname of suspect, but not the real name. He turned to facebook, found a picture, and eventually apprehended the person (Doesn't it look so dramatic...)

But surprisingly this is reality and Social media makes this possible.

Recently, SMM has raised a lot concerns regarding security and privacy which is also quite evident from the 2 examples, but that's a different tangent to be discussed, may be for another time.

   I would love to know what you guys feel about SMM and its implications. Whether should there be a law enforced as such which defines the guidelines as to what is the limit?